HomeIndustriesSalon & Beauty

Fuller chairs, fewer no-shows

We build booking apps, salon CRMs and AI assistants that let clients book in seconds, remind them to come back, and give owners a clear view of every chair and stylist.

What holds salon & beauty businesses back

We hear the same three problems in almost every first conversation.

01

Bookings lost to busy phones

Calls and messages go unanswered during the busiest hours, and clients book elsewhere.

02

Empty slots from no-shows

Missed appointments cost revenue that is impossible to recover on the day.

03

Clients who never return

Without reminders and rewards, one-time visitors stay one-time visitors.

Systems that fix it, end to end

Pick one module or connect them all. Everything shares one backend, so your data stays in sync.

Booking apps

Clients pick the service, stylist and time slot, and pay online if you want them to.

AI booking assistant

An assistant that answers questions and books appointments on WhatsApp or in the app, day and night.

Salon CRM

Client history, preferences, notes and spend, available to every stylist.

Staff & shift management

Rosters, commissions and chair utilisation across one or many branches.

Loyalty & packages

Points, memberships and prepaid packages that bring clients back.

Retail & product sales

Sell products in the app and at the counter from one stock list.

AI that does real work

Not a chatbot bolted on for show. The AI we build is trained on your data and does jobs your team currently does by hand.

Smart reminders

Timed reminders that cut no-shows and prompt rebooking.

Rebooking prompts

Invite clients back when their usual service is due.

Service suggestions

Recommend add-ons based on each client's history.

Busy-hour insight

See which days and slots need more staff or a promotion.

Built by DevX, running today

Real projects for real businesses. Ask us for a walkthrough on a call.

Groomers Men's Saloon

Booking app & AI assistant

A booking app for a men's saloon with an AI assistant that handles client questions and appointments.

Who we build for

Salons & barbershopsBooking apps, AI assistants and client CRMs.
Spas & wellnessTreatments, packages and memberships.
Multi-branch chainsCentral CRM, staff and reporting across branches.

Built for the UAE

Arabic & EnglishBooking flows that feel natural in both languages.
WhatsApp-firstBookings, reminders and confirmations on the channel your clients already use.
Local paymentsDeposits and prepaid packages through local payment gateways.

Built to the standards that matter

Security is designed in from the first sprint, not patched on before launch.

UAE standards

UAE PDPL

Personal data handled in line with the UAE Personal Data Protection Law: consent, purpose limits and access rights.

FTA VAT & e-invoicing

Invoices, receipts and reports structured for Federal Tax Authority VAT rules and the e-invoicing rollout.

UAE data residency

Hosting in UAE cloud regions when your data needs to stay in the country.

Customer consent

Clear opt-ins for reminders and marketing on WhatsApp, SMS and email.

International standards

GDPR

Privacy controls ready for customers in Europe and other GDPR markets.

PCI DSS via certified gateways

Card data is handled only by PCI DSS certified payment providers and never stored on your servers.

OWASP secure coding

Every build is checked against the OWASP Top 10 web and mobile security risks.

WCAG accessibility

Interfaces designed to WCAG 2.1 guidelines so more people can use them.

We build software that supports these requirements. Licences and certifications stay with your business and its regulators.

A process built for real results

The same four steps on every project, whatever the industry. You always know what happens next.

STEP 01

Discover & Define

We learn how your business actually runs before we open any tools: what slows you down, where you want to be, and what success looks like.

STEP 02

Design & Prototype

You see the screens, the flow and the logic before we build. You sign off, and changes at this stage cost nothing.

STEP 03

Build & Test

We build it properly the first time, and test that it holds up under real load, not just that it works on a demo.

STEP 04

Launch & Grow

Go-live is where the real work starts. We monitor, support and keep improving the system as your business grows.

Technologies we work with

The tools we build with, across the full stack. We pick what fits your project, not what is fashionable.

JavaScript
TypeScript
Python
PHP
Dart
React
Next.js
HTML5
WordPress
Shopify
Flutter
React Native
Android
iOS
Node.js
Express
Python
Laravel
PostgreSQL
MySQL
MongoDB
Supabase
Firebase
SQLite
AWS
Azure
Docker
Cloudflare
Render
OpenAI
TensorFlow
Python
WhatsApp Business
Google Maps
OpenAI API
Payment Gateways

Enterprise platforms we integrate with, connecting your new systems to the software you already run.

Salesforce
SAP
Oracle
IBM
Google Cloud
Kubernetes
AWS
Microsoft Azure

Questions we get asked

Can clients book through WhatsApp?

Yes. The AI assistant can take bookings on WhatsApp and put them straight into your calendar.

Does it work for multiple branches?

Yes. Each branch has its own calendar and staff, with one central view for owners.

Can we take deposits to reduce no-shows?

Yes. You choose which services need a deposit or full payment upfront.

Is there a live example?

Yes. We built the booking app and AI assistant for Groomers Men's Saloon.

Let's build your salon & beauty platform

Tell us how your business runs today. We will come back with what we would build, how long it takes and what it costs, with no obligation.